Customer engagement is the path to a reliable business growth. Customer engagement is important if a business wants to create a  good relationship between the final consumer as a reliable brand.

The importance of customer engagement in the world of business especially for Online Business where businesses have to build trust with the consumer.

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what is customer Engagement?

Customer Engagement is the Connection between a customer and a brand. This connection in between the customer and the consumer in turn foster a long lasting and dependable relationship.

This is why it so important for every business whether small or big to have a Strong  internet presence. By a Strong Internet Presence i don’t Just Mean On Social media Platforms like Facebook, twitter (x.com), or Instagram.

Does your business haves a strong SEO, Search Engine Optimization? Does your Business appear on google top ranking the respective keywords related to your business? Does your business have a good customer care support system for consumers finding it difficult to utilize your product? Does your Business create contents surrounding your products? does your business create educative contents on your products for consumers?

The list goes On and on.

With a lots of Scams on the Internet one ways to ensure that differentiate yourself from scam offers on the internet is to actually be genuine.

Customer engagement is the only way to directly engage customers and understand where their pains lie in order to create a better product. Remember there are other competitors in the business with different growth strategy.

why Is Customer Engagement important?

1. CUSTOMER ENGAGEMENT HELPS TO BUILD LOYALTY AND INCREASE CUSTOMER RENTENTION:  Customer Engagement helps aa brand to understand the need of customers. If you don’t first understand the need of your customer how can you provide it? customer engagement helps aa brand to understand the special need of customers. A satisfied customer has a higher chance of coming back to do business with you.
2. CUSTOMER ENGAGEMENT HELPS IN BUILDING A TRUSTED AND RELIABLE BRAND:  Word of Mouth Spread quickly, with good customer service a brand can be able to track the word of mouth in circulation about their business.
3. CUSTOMER ENGAGEMENT SYSTEM IS COST EFFECTIVE AND EASY TO IMPLEMENT:  The Implementation of customer engagement system into your business is very cost effective and easy to implement for any business.
4. CUSTOMER ENGAGEMENT HELPS TO INCREASES WORD OF MOUTH MARKETING: Good and quality customer engagement promotes word of mouth marketing for any business their by increasing the business visibility. people tend to share their experiences with family, friends and love ones, and this is good for your business growth
5. CUSTOMER ENGAGEMENT HELPS TO KEEPS YOU IN BUSINESS: Customer service engagement is another way to keep your business, products and services in check. when should you start making innovations for a product, who are your customers going to if not you. with good customer relationship the answers to this questions and more will be at your reach and without  struggle .

Customer engagement strategy:

Strategy is important but before implementation of any strategy, as a business you need to have a goal and a clear plan on how to achieve the goal. Depending on your goal, a good plan helps customer have a positive and happy experience before or after purchase.

Customer engagement takes places via multiple channels examples are: Social Media, Phone calls, emails, websites, forums, use of chatbots etc.

The medium you choose to build customer engagement for your business is dependent on your goal and plan to achieving your plan. The barriers to entry to incorporating social media engagement.