A Social media influencer in a lay man’s word is a Person with large social media following and engagement. As a social media influencer two things matters the most to you,        they are:

• Building your followers: Your followers refers to the size of your audience and by audience i mean the size of those who love what you do. The size of those who love what you do is very important in social media influencing for several reasons:              i.) It some times  determines the rate of your content engagement.  ii.) Its is most times used as a yardstick to measure growth or aa milestone covered. iii.)Your audience is necessary if you want to cash out with social media influencing
• Increasing content engagement: This days people can just go online and buy a bunch of social media following, this is not totally bad but the problem with this is lack of content engagement. You will sometimes see a social media account with large following but low content engagement. This is what happen when you buy social media following instead of creating content and promoting your content to people who love your content for what it is. In order to cash out  with social media influencing it is important to know that your social media followers is as important as your content engagement.

Types of Content to give your Audience

1. specialized Knowledge: includes insights into specific niche, personal ideas and knowledge etc.
2. Generalized Knowledge: regular news, common knowledge’s etc.
3. Edu-tainment
4. Entertainment: includes comedy skits, funny videos etc.

Steps to Become a Social media Influencer

1. Choose a Niche: You cannot be everywhere or know for everything, Remember the saying goes as thus, ‘a jack of all trade is a jack of non’ This doesn’t stop you from knowing as much as you want but you have to be known and trusted for something, you can diversify later but for the start find a niche. Finding your niche will make it easier for you to create content by giving you an angle to direct your focus. There are several niche on the internet you can decide to clone but remember while cloning don’t forget to add your special recipe that cannot be found anywhere.
2. Content engagement: Strive to find to engage with your audience  in the comment section and while creating content, create the time of contents that will demand for your audience engagement in form of likes and comment.
3. Choose a social media Platform to direct your efforts: Except you have a team of people working for you but if you don’t have a team of people working with or for you, you should choose a particular social media to channel the greater percentage of your effort to, this will enable you to be consistent while having time to create content an engage with your social media audience. You can choose to have all social media accounts which include Facebook, tiktok, Instagram, twitter snap chat etc. But you can choose to focus more on one or two social media handles.
4. Understanding Social media algorithm: Take time out to learn about the social media platform you are interested in, Understand the social media algorithm in order to help you get to larger audience.
5. Content Promotion: At your growth stage you have spend sum money to promote your content to a larger audience. If you are in for business you cannot totally depend on organic growth, you need a catalyst to speed up your growth.
6. Networking with other Content creators: networking with other content creators is another way to speeding your growth. networking with other content creators help you to capitalize on their existing success to build your own success.

Finally never forget that Rome was not built in a day, your success might take time but it will definitely bear good fruit if you follow this success